4-Min Read Odoo 20 Marketing Automation: What’s New and Why It Matters Odoo 20 Marketing Automation is becoming event-driven Odoo 20 makes Marketing Automation more responsive to what customers actually do. With event-based triggers, webhooks, new actions, AI-assisted ca... Marketing Automation Odoo 20 marketing
1-Min Read How to Use Odoo CRM to Manage Your Sales Cycle This webinar explored how Odoo’s CRM and sales processes directly impact financial accuracy and operational efficiency. The session focused on the importance of structured and consistent data entry wi... CRM Sales marketing webinars
1-Min Read Link Tracker Copy Odoo’s standard Link Tracker functionality splits the generated link into two separate parts—the base URL and the final three-character token—requiring users to manually combine them before sharing. T... Link Tracker Silverdale Apps marketing
1-Min Read Auto-Enroll Leads in Active Campaigns This feature allows CRM users to instantly add newly created leads into an already running campaign. The system ensures that all relevant campaign activities execute for the new leads without affectin... Silverdale Apps marketing
1-Min Read Mailing Contact First Name And Last Name In the standard Odoo Email Marketing module, mailing list contacts are stored with a single “Customer Name” field. While sufficient for basic operations, this structure limits personalization capabili... Silverdale Apps marketing
18-Min Read The New Marketer's Guide to Odoo: A Master Class in Actionable Marketing The Odoo platform offers a comprehensive suite of marketing applications designed to streamline and automate business growth. For the new marketer, navigating this ecosystem requires more than a high-... CRM Guidebook Odoo 18 Odoo ERP marketing
1-Min Read Odoo Hubspot Integration The Silverdale Odoo–HubSpot Integration empowers businesses to synchronize their customer data between Odoo and HubSpot, creating a unified and up-to-date customer view across sales, marketing, and su... Mail Silverdale Apps email marketing
1-Min Read Rename UTM Campaign To Campaign Media Center Your browser does not support the audio element. Listen to the summary of this blog Media Center Your browser does not support the audio element. Listen to the summary of this blog The Re... Silverdale Apps marketing
1-Min Read Flexible Email Subjects Flexible Email Subjects for Marketing Automation The Silverdale Flexible Email Subjects module enhances Odoo’s Marketing Automation capabilities by allowing marketers to reuse the same email subject l... Silverdale Apps marketing
3-Min Read 5 Proven Ways to Optimize Odoo ERP for Your Business How to Make Odoo Work Better for You Odoo is powerful—but only if it’s used right. Without the right strategy, even the most flexible ERP can lead to complexity, confusion, and cost. At Silverdale Tec... ERP Implementation ERP Partner Odoo Odoo ERP Odoo Experience Odoo Partner Odoo features marketing
2-Min Read SME Marketing Automation Odoo's email marketing system offers great reach, but follow-up actions often rely on manual effort. This feature automates the creation of activities for internal users based on how marketing emails ... Mail Silverdale Apps marketing
1-Min Read Fix Marketing Automation The Fix Marketing Automation module addresses a core limitation in Odoo’s standard Marketing Automation functionality—specifically the unreliable behavior of Server Actions when used in automation wor... Silverdale Apps marketing