Rename UTM Campaign To Campaign

The Rename UTM Campaign to Campaign enhancement streamlines the user interface in the Email Marketing module by renaming the "UTM Campaign" label to simply "Campaign". This change improves clarity and aligns terminology with common business usage.

Key Features:

Simplified Labeling: Replaces "UTM Campaign" with "Campaign" across all relevant search and filter options.

Improved Usability: Makes the interface more intuitive for marketing and sales users.

Non-intrusive Change: Only the display label changes—underlying data and field names remain intact.

How It Works:

Updated Interface

• In the Email Marketing > Mailings section:
  • The Search, Filters, and Group By menus now display "Campaign" instead of "UTM Campaign".
  • The user can still group and filter records using the same field (utm_campaign_id), but with a clearer label.

No Impact on Data or Functionality

• The backend field (utm_campaign_id) and model relationships remain unchanged.
• This is a purely cosmetic update to improve terminology consistency.

Benefits:

Cleaner UI: Removes technical jargon like “UTM” from user-facing labels.

Enhanced User Experience: Easier for non-technical users to navigate and understand.

Business Alignment: Matches the terminology commonly used in campaigns and marketing strategies.

Conclusion:

The Rename UTM Campaign to Campaign update enhances usability in the Email Marketing module by simplifying field labels. This change brings clarity to users without altering data structure or functionality.