The Website Product Brand Manager is a powerful enhancement for Odoo’s eCommerce platform that brings dedicated brand handling to your online store. With this feature, businesses can manage brands distinctly from product attributes, providing customers with a streamlined shopping experience while enabling brands to gain visibility on your site.
This module allows for the creation, organization, and publication of product brands directly from the backend. Each brand can have its own landing page complete with description, image, and SEO metadata. Once published, customers can browse by brand, filter products by brand name, and access branded product collections directly from the storefront.
Key Capabilities
- Backend interface for full brand lifecycle management (create, edit, publish)
- Assign brands to products via a dedicated brand field
- Add brand-based filters to the shop page sidebar
- Generate auto-linked brand landing pages with SEO metadata
- Display a brand slider on the website homepage for visibility and promotion
- Add a “Brands” menu to the main website for brand discovery
How It Works
For Backend Users:
- Navigate to Website > eCommerce > Products > Product Brands.
- Create a new brand with name, image, description, and SEO fields.
- Open any product form and assign a brand using the new Brand field.
- Toggle the brand's publish status to show/hide it from the website.
For Website Visitors:
- View a brand slider on the homepage. Clicking a brand filters products by that brand.
- Access a full “Brands” listing page via the top navigation menu.
- Use the brand filter on the shop page sidebar to browse products from one or more brands.
- Click any brand image or title to land on that brand’s dedicated product collection page.
Benefits
- Improves product discoverability by organizing items under recognizable brand names.
- Supports monetization through brand placement and featured exposure.
- Enhances the customer journey with brand-driven navigation and filtering.
- Provides SEO-ready pages for each brand to improve search engine visibility.
- Delivers a polished, professional storefront aligned with brand partnerships.
Use Case Example
An electronics retailer wants to highlight key suppliers such as Apple, Dell, and Samsung. Using the Product Brand Manager, they create branded landing pages for each and feature a homepage slider showcasing these partners. Customers can browse by brand and view curated product selections—all while the business earns promotional revenue for brand placement.
Compatibility
- Odoo Version: 18
- Modules: Website, eCommerce, Product Management
In Summary:
The Website Product Brand Manager brings a premium brand experience to your Odoo store. It empowers marketing teams to manage brand visibility, improves product discovery for customers, and supports monetization strategies through brand exposure—all within an intuitive backend and seamless storefront interface.