Gift Card Expiration Date Automation

Gift cards are a powerful tool for customer engagement, but managing their expiration dates consistently is critical for regulatory compliance, customer trust, and revenue forecasting. Odoo’s default behavior creates inconsistencies — with gift cards from POS or online channels often missing expiration dates, while manually created ones default to 1 year.

The Gift Card Expiration Date Automation feature solves this by allowing you to centrally define expiration rules, which are then automatically applied when gift cards are issued through any sales channel.

Key Features & Benefits:

Centralized Expiration Control

• Set global gift card expiration rules via:
  Settings → Silverdale Module Extensions → Gift Cards
• Choose from:
  • A fixed number of months/years from purchase (e.g., 2 years)
  • A fixed calendar expiration date (e.g., Dec 31, 2026)

Automatic Expiry for Website & POS Orders

• When a gift card is purchased via eCommerce or Point of Sale, it automatically inherits the configured expiration rule
• No manual updates needed per order

Manual Flexibility Preserved

• When gift cards are created manually by admins, the expiration date field remains editable
• Allows case-by-case overrides when necessary

Ensures Program Consistency & Compliance

• Prevents issues caused by forgotten or missing expiration rules
• Supports gift card transparency and regulatory alignment (e.g., expiry disclosures)

Revenue Protection

• Helps avoid long-term liabilities from unredeemed gift cards with no expiry
• Encourages timely redemption and boosts repeat business

Backward Compatibility

• Existing gift cards remain unchanged
• New rules only apply to gift cards generated after enabling the feature

Easy Activation

• Just enable the checkbox:
  Settings → Silverdale Module Extensions → Gift Cards → [✓] Enable Expiration Date Automation

Example Use Case:

A retail company wants all gift cards to expire 2 years from the date of purchase, regardless of whether they’re bought online, at POS, or issued manually.

1. The admin sets “Expiration = 2 years from purchase” in the SME settings
2. A customer buys a gift card on the website — the system automatically sets its expiration to 2 years from today
3. Another customer buys one in-store — same logic applies
4. For a manually created gift card (e.g., for a promotion), the admin can override the expiration as needed

This ensures consistency across the board, improves customer communication, and eliminates manual expiry management.

Summary:

The Gift Card Expiration Date Automation feature standardizes and automates how expiration dates are applied to gift cards in Odoo. It introduces configurable rules that apply across POS, website, and manual creation, improving compliance, consistency, and operational efficiency for any business running a gift card program.

Perfect for retailers and service providers looking to manage gift card validity responsibly while saving time and reducing errors.